At first, Hoverboards were selling just as well as we had expected – which was, to say, they were selling quickly, and left us in a consistent rush to fulfill more orders – and collect more and more money.
As time wore on, however, major issues began to crop up within the distribution stage.
The first big problem came when The United Kingdom completely banned the use of Hoverboards in public spaces –legislating that they could only be used on private property.
With the Hoverboard effectively being a “transportation” device, things looked grim… until sales paradoxically increased! Probably because of teenagers, who likely saw the product as edgier and cooler than before.
However, that was before reports of Hoverboards started exploding. And then exploding Hoverboards became a trending media phenomenon. Injuries were reported, kitchens were destroyed from the resulting fires, and soon enough, Hoverboards became synonymous with “fire” and “explosion.”
NONE of our products had exploded, as we had sourced the highest quality parts from known and vetted factories. But we would nonetheless soon be affected by the Hoverboard chaos.
The United Kingdom instituted strict compliance measures by placing Hoverboards under “Trading Standards” scanners, and random inspections were increased on all Hoverboard shipments. Soon after, we learned that one of IMEX’s shipments was among those being inspected.
We were confident in our product, but, nonetheless, a single issue was detected: the UK standard plugs were non-compliant with UK requirements. The manufacturer was not aware that these cheap, five cent components were not compliant.
The takeaway is NOT that we had a poor product, as we had placed QC as our biggest priority. Ordinarily, this and other defects – such as fake batteries, non-compliant adapters, non-compliant plugs, irregular labeling, etc. would be ignored while bad products would leave the market owing to market economics. The takeaway is that this could have happened to anyone! And, it turns out, was happening to not just anyone, but everyone. But for us, it was a problem.
Sadly, trading authorities decided to send a strong message – we were not allowed to replace the plug/fuse, or given the option to send the Hoverboards back to China. Instead, the whole shipment was to be made an example, and was destroyed.
We mention this to encourage you to think of what was happening to other manufacturers – especially those without quality control obsessed teams on the ground in China.
We went back to our factories in China and had the issue immediately addressed, and no further problems happened.
For us, the sales game was finally on.
- Absolutely none of our products had exploded, as we had sourced the highest quality parts from known and vetted factories.
- IMEX was able to immediately respond to portside demands for documentation.